Have you ever left a meeting thinking everyone was on the same page and then later discovered there was complete disagreement on next steps and who was going to do what? Well, you’re not alone.

Research has found that nine out of ten conversations miss their mark. In other words, 90% of the time, people walked away with different views of reality than what they had agreed upon. If you’re a leader, not only can this be frustrating and time-consuming, it is also costing companies big bucks. A study conducted by IDC in 2011 found that businesses with 100,000 employees are losing a staggering $62M per year through employee misunderstanding. As an example, Amazon has over 400,000 employees and could potentially be losing over $240M a year, if their communications are missing the mark!

Well, you may say, my company isn’t that large, then consider these numbers…the estimated cost of productivity losses resulting from poor communication averages over $26,400 PER EMPLOYEE, PER YEAR. So, if you have a 10-person team, you could be losing over $264,000 per year just on miscommunication.

So, how can you improve your communication skills, increase your team’s productivity and save your business money? One way is by recognizing and overcoming these five most common conversational blind spots that can create confusion and derail productivity.

Blind Spot #1: Assuming everyone thinks like me.
An assumption that others see what we see, feel what we feel, and think what we think. Backstory: When we are engrossed and attached to our point of view, we are unable to connect with others’ perspectives. If we did, we would realize how differently they see the world. Yet our bodies pick up the lack of connectivity and switch on a stronger need to persuade others we are right. Human beings actually have a high addiction to being right. When we persuade others we are right, our dopamine level goes up. It’s like a natural high—dopamine is part of the brain’s reward center. Winning a point makes us feel good—it makes others feel bad, but we often don’t realize that.


Blind Spot #2: Feelings don’t change my reality.
The failure to realize that fear, trust, and distrust changes how we see and interpret reality, and therefore how we talk about it. Backstory: When in a state of fear, we release cortisol and catecholamines, which closes down the prefrontal cortex. We feel threatened, move into protective behaviors, and often don’t even realize we are doing it.


Blind Spot #3: I can still empathize while I am in fear.
An inability to stand in each other’s shoes when we are fearful or upset characterizes Blind Spot #3. Backstory: Researchers in Parva, Italy, led by Giacomo Rizzolatti discovered, through their 1999 research on monkeys (and later humans), that our brain has unique neurons called mirror neurons. These neurons give us a view into what others feel, think, and intend. When we listen deeply, turn off our judgment mechanisms, and allow ourselves to connect with others, we are activating the mirror neuron system, now thought of as ‘having empathy for others.’ Yet when we are fearful, that power to connect becomes disconnected, and our sensitivity to others’ perspectives recedes.


Blind Spot #4: I remember, therefore I know. The assumption that we remember what others say, when we actually remember what we think about what others say.
Backstory: Researchers have concluded two things. One is that we drop out of conversations every twelve to eighteen seconds to process what people are saying; two, we often remember what we think about what another person is saying because that is a stronger internal process and chemical signal. In other words, our internal listening and dialogue trumps the other person’s speech.


Blind Spot #5: I am listening so I actually know what you really mean.
The assumption that meaning resides in the speaker, when in fact it resides in the listener, characterizes Blind Spot #5. Backstory: For me to make meaning I need to draw out what I think you are saying from my vault of experiences, specifically from the hippocampus, where memory is stored in the limbic system, or emotional brain; or I may draw from the neocortex, where I store memories of what to do and how to do it. My brain will pull the meaning from my experiences and I then bring them into the conversation to make sense of what I hear. That’s why “in my mind’s eye” I can see a totally different picture of what you are saying than what your mind sees. Meaning resides in the listener until the speaker takes the time to validate and link back to make sure both have the same picture and shared meaning.


So, what’s the takeaway? All human beings have blind spots. We can’t focus on everything at the same time – if we did we would lose our minds. Too much data to process, too much confusion, no logical threads to guide us forward. So blind spots are in many ways a natural part of our human system to prevent us from ‘going crazy.’

What we do need to know about blind spots are how they work and what happens when we are so incredibly driven by our impulses to protect ourselves. In these cases our blind spots take us down a path of conversational ignorance.

We stop listening deeply to others, we think they know what we mean when they don’t, we lose our ability to stand in each other’s shoes and empathize. Understanding our 5 Conversational Blind Spots and learning to step through them into insight and awareness of others – strengthens our ability to create healthy environments for trust to emerge and productivity to increase.

Have you experienced any of these Blind Spots in your workplace? If you’re interested in learning more about how to support yourself and your team with Conversational Intelligence®, please comment below or contact us for more details.

This information is adapted from Conversational Intelligence® and the work of Judith E. Glaser © Benchmark Communications, Inc. and The CreatingWE® Institute. All rights reserved.

Conversations = Coins

Your ability – or lack thereof – to effectively communicate with your team is in direct correlation with their production. Don’t leave money on the table!